Cisco has announced it is working on the first interactive digital signage solution pilot with Harrah's Operating Company Inc.

 

The Cisco (News - Alert) Digital Media Suite or “DMS,” now supporting touch capability, will be used by Harrah to pilot the interactive signage solution.

 

The Cisco Digital Media Suite is a comprehensive offering of social video, digital signage and IPTV (News - Alert) systems. It helps transform how businesses and its people learn, grow, communicate and collaborate. The Digital Media Suite includes Cisco Digital Signs that enhance customer experience, delivers companywide communications and training and also boosts sales.

 

As per this latest announcement, Harrah's and Cisco are working together to define, design and deliver an improved guest experience in early 2010.

 

According to Howard Lock, director of Cisco's Internet Business Solutions Group, Hospitality Practice, the pilot with Harrah's highlights the opportunities that organizations have to delight their guests by incorporating important emerging technologies and capabilities into their business operations.

 

The addition of touch capabilities to Cisco's Digital Signage solutions will not only improve the customer experience in convention, casino and hotel areas through the delivery of services directly to customers, but will help speed up wait times, and offer up-to-date schedules and news at any location, at any time.

 

Thomas Wyatt, vice president of Cisco's DMS Group, also noted that Cisco Digital Signs helps customers engage with their clients in a rich, personalized and intelligent way, taking advantage of the power of the network.

 

Wyatt also noted that expanding Cisco’s partnership with Harrah's to include interactive applications is the next step forward in transforming the entertainment experience for its customers.