Last week’s ITEXPO (News - Alert) East 2012 in Miami, Fla, crossed several major milestones, one being its largest attendance yet, with 8,200 attendees flooding into South Beach to attend sessions and visit company booths. Meanwhile, a record-setting 200 exhibitors participated in the expo to showcase their latest and most innovative products to a tech-hungry crowd.

But, some of video’s biggest all-stars made records of their own at the show, thanks to the Excellence in Enterprise Video Awards.

During a ceremony held at the tail-end of the three-day event, six companies found themselves taking the stage to receive a plaque recognizing their achievements in the business video space. While the awards, presented by Paul Ritter (News - Alert) and Steve Vonder Haar, were taken home by some of today’s renowned corporations, it’s safe to say each of the companies’ achievements were unique in their own right.

Alcatel-Lucent (News - Alert) was the first award recipient to take the stage at the Thursday night awards ceremony. On behalf of Alcatel-Lucent, Ed Youngblood, director of Multimedia & Video Strategy for the company, accepted the honor, which recognized the company’s “multiple uses, multiple devices and multiple audiences” approach to video. Alcatel’s online video presentation platform is used to showcase its subject matter experts by using searchable transcripts, viewer interactivity and mobile distribution to an array of devices, browsers and platforms. Alcatel leverages video for a variety of applications and business initiatives for both internal communications and collaboration, in addition to outbound marketing and corporate communications for customers, prospects and individuals looking to learn more about the company’s products and services.

AT&T (News - Alert) also took the spotlight during the business video awards ceremony for its automated video technology used to create video statements for its U-verse offerings. Through these videos, customers receive information about their monthly charges, payments, deadlines and other useful details in a visual format that goes beyond the traditional printed statement. Accepting the award on behalf of AT&T was Deno Hairston and Mike Paquette.

Next up was Bank of America, a long-time user of video implementation for building competitive advantage. By leveraging live and on-demand video, the global financial institution now communicates more effectively with its 300,000 employees across the world and has bolstered marketing efforts. In addition, Bank of America has created more than 300 pieces of on-demand video content, as well as an average of 10 live town-hall style video events per month. Greg Moss, senior vice president of Video & Broadcast, was in attendance to receive the award.

For kCura, it was its unique approach to video that landed the company’s marketing team in the lineup of awardees. With only a green screen, lighting and an inexpensive HD camera mounted on a tripod, kCura has been using online video for several business applications and to spread the word on its products and services to customers and prospects.

Going beyond the basic advertising used to sell office chairs, notebooks and pens, Office Depot landed its own plaque for its use of video to create video-enabled product catalogs and retargeted video advertising. By using online video for its thousands of products, Office Depot has been able to boost SEO results and enhance conversion rates. Nicole Fraley, senior manager of marketing for Office Depot, accepted the award on the behalf of Office Depot, which was nominated by SundaySky, the creator of the SmartVideo platform used by Office Depot.

Last but not least, seasoned video veteran Oracle (News - Alert) took home an award -- presented to Oracle’s David Boyll, director of Digital Media Technology -- for its video-enriched communications tactics. The company now has its sights set on a whopping 3,000 on-demand videos for the current fiscal year alone that will deliver a variety of product information, branding, product launch details and company end-user events for customers and prospects across the globe. In addition, Oracle has kicked off a strategic initiative to create a global internal video platform for video-enriched collaboration and video content sharing.