Agenda

Uses of online video are growing more creative and varied as organizations apply the technology in fresh new applications. End users who are deploying video in fresh ways will demonstrate how they are implementing online video to build business benefit.

Discussion of best practices by organizations seeking to develop and distribute business video content designed for ondemand viewership. How do companies identify proper applications for ondemand video, what are the best strategies for creating video inhouse and – as the volume of video content grows – how can companies best leverage technologies that help deliver the right video messages to the right employees.

Online technologies are putting live video communications into the reach of a broader range of corporate employees than ever before. Industry participants discuss the implications of video ubiquity as employees get access to live video communications at the desktop, putting video on a path to become as commonly accessible as telephone dialtone.

Training is the leading application of online video in the business sector today according to research from Interactive Media Strategies. Product innovation is setting the stage for even more widespread use of online video for employee education. Panelists and presenters will address technical advances in available training technologies and provide insight on how organizations can better leverage video in training to build business benefit while keeping costs in check.

Michael A. Rouleau serves as Senior Vice President – Business Development and Strategy and has been with tw telecom since November 1999. His extensive experience in the telecom and data communications industries resulted in the successful implementation and delivery of many advanced and innovative products. In his current position, Mr. Rouleau is responsible for developing tw telecom’s strategic direction and integrating new services and technologies over the next several years. Prior to joining the company, he spent 15 years with US WEST where he was responsible for the development, deployment and management of data, Internet, and DSL businesses.

Organizations aspire to put their best foot forward in video, whether for creating engaging video content to deliver executive communications internally for employees, or for producing video content for external audiences for corporate videos, outbound marketing or television commercials. In this panel, end users and leading providers of video production services discuss the growing trends toward virtual production environments and provide insights and best practices for leveraging a variety of hosted solutions, production techniques and creative strategies for producing high quality business video.

Savvy organizations are leveraging the power and massive reach of consumer services like Facebook, Twitter and LinkedIn to draw viewers interested in learning about their companies, receiving special offers and discounts or hearing their latest marketing messages. Representatives of end user organizations and technology providers discuss best practices in these still evolving approaches to leveraging social media to enhance the effectiveness of online video marketing activities.

As online video becomes more prevalent as a tool for marketing and ecommerce, there is a growing need in the market place for tools and technologies that enable companies to generate larger volumes of video more quickly and less expensively for their websites and promotional initiatives. Solutions for automatically generating high quality, customized and even personalized videos on a massive scale are one of the fastest growingand most promising types of technologies for online video marketing. This enlightening panel session will feature leading providers of automated video production technologies and representatives from two major brand name companies – AT&T and Office Depot. These industry experts will share their insights, success stories and best practices on strategies for enhancing viewer engagement, increasing conversion rates and generating higher sales.

Top executives from leading vendors and global enterprises discuss online video solutions and present strategies for implementing business video. These thought leaders will share their thoughts on key technology trends likely to shape the way that organizations will be implementing business video solutions in the coming years.

A primary concern for organizations new to business video is the impact that heavy usage of the technology will have on the flow of data traffic on corporate computing networks. In this session, executives discuss the range of technology options that organizations have for making sure that video traffic does not crowd out other day to day business functions carried on the corporate net.

Online video offers a fresh and engaging way for corporations to connect with customers, partners and other external constituent groups. While executive survey results demonstrate that adoption of online video for marketing applications is growing substantially, organizations are only scratching the surface in terms of how they can leverage online video to bolster their moneymaking efforts. Case studies presented in this session will help attendees learn how they can optimize video for improved search engine results, better monetize YouTube traffic and leverage online video to reinvent their approach to selling and improve their sales conversion rate.

Speakers from the worlds of network television production, innovative technology providers and large global enterprises provide their thoughts, insights and experiences with producing and distributing high quality video content and leveraging the benefits offered by cloudbased solutions and technologies. This informative panel session will highlight features and capabilities that are enabled via softwareasaservice offerings and cloudbased solutions and how businesses are implementing video platforms to address a wide range of business communications objectives.

Demand and interest in distributing business video content to tablet devices and across the growing range of Smartphones and other mobile devices continue to evolve at a dizzying pace. In this thought provoking panel session, industry leaders discuss the technical considerations that organizations must keep in mind when laying the foundation for optimizing and distributing video in the mobile environment as standards evolve and as technologies change.